Entrepreneurship & Innovation

Programme Overview

The course aims to equip the participant to be able to successfully identify and assess his/her own opportunity and to write a business plan for the new opportunity.

The rapidly changing business environment demands that all businesses, big and small, new and old must develop an entrepreneurial culture to deal with the challenges of change.


Programme Objective

By the end of the programme, participants should be able to:

  • Identify and determine what entrepreneurs need to know about the critical driving forces in a new venture success.
  • Critically assess successful entrepreneurs and investors create, find and differentiate profitable and durable opportunities from just “another good idea”, and how opportunities evolve over time.
  • Estimate and determine the necessary financial and non-financial resources needed for new ventures, identify the criteria used to screen and evaluate proposals, the attractiveness and risk, and how to obtain start-up and early growth capital.
  • Determine the critical tasks to be accomplished, the hurdles to overcome during start-up and early growth, and what must happen to succeed.
  • Apply the Venture Opportunity Screening Techniques to an actual start-up idea, and subsequently, be able to develop and prepare a business plan suitable for guiding start-up, attracting financing and realizing an eventual harvest.
  • Craft and prepare a personal entrepreneurial strategy to identify relevant issues, requirements and trade-offs.

Programme Content

  • Importance and scope of entrepreneurship in South Africa
  • The fundamental concepts of entrepreneurship with Innovation and commercialization
  • Opportunity Screening: The driving forces of successful new venture creation
  • Intrapreneurship: Referring to the need for entrepreneurship in big companies
  • Opportunity Screening - identifying and presenting an original opportunity
  • The writing of a business plan and Creating an entrepreneurial team
  • Determining the amount of capital / resources needed to start a business
  • Assessing the various sources of funding, focusing on debt and equity


Your Lecturer for this online programme:

 Annemarie van Noordwyk

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Data sheet

Language Available
3 months
Presentation Type
Programme Type
Category B
Contact Days
5 - 7 learning hours per week, anytime, anywhere
Grade 12 Qualification
Training Options
Distance Learning – Online
Minimum Learners Required
One (1) on Distance Learning - Online
Who should attend
This course is recommended for executives, managers, planners and analysts or any individual who wants to start his/her own business.
NQF Level
20 Credits
Entrepreneurship & Innovation is credit bearing towards the MDP (Management Development Programme) & BML (Bachelors in Management and Leadership)




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