Marketing & Digital Marketing

Programme Overview

The primary objective of this course is to learn how to analyse the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.


Programme Objective

By the end of the programme, participants should be able to:

  • Have a proper understanding of the overall marketing management process and marketing environment.
  • Develop a market grid and positioning chart for a business.
  • Analyse the product and service portfolios of a business.
  • Have a proper understanding of the overall marketing plan.
  • Formulate a promotional mix.
  • Understand the workings and importance of Customer Relation Management (CRM) system.
  • Have a proper understanding of sales and sales management.
  • Develop an advertisement for a magazine.
  • Discuss the characteristics of a service and the extended marketing recipe for services.

Programme Content

  • Marketing management and the marketing concept module
  • The marketing environment
  • Consumer behaviour and decision making
  • Market segmentation and target marketing
  • Product and pricing decisions
  • Marketing communication
  • Distribution decisions
  • Services marketing and Strategic marketing planning
  • Functional / operational marketing planning
  • Customer Relationship Management
  • The digital marketing environment
  • Consumer behaviour and digital marketing
  • Digital marketing and marketing strategy
  • Contemporary topics in digital marketing

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Your Lecturer for this online programme:

     Jacques Nel

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Data sheet

Language Available
3 months
Presentation Type
Programme Type
Category B
Contact Days
5 - 7 learning hours per week, anytime, anywhere
Grade 12 Qualification
Training Options
Distance Learning – Online
Minimum Learners Required
One (1) on Distance Learning - Online
Who should attend
The course is aimed at all individuals, small and medium business owners / managers that are responsible for marketing and marketing management in an existing or new start-up business.
NQF Level
12 Credits
Marketing Management is credit bearing towards the MDP (Management Development Programme)


Marketing & Digital Marketing

Marketing & Digital Marketing Program

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